It is our economics and social teacher who presented the project to us. She has already participated in this project with another tenth grade class and finished third. She enjoyed the experience, which is why she asked us if we wanted to participate. We were a group of 8 in our class to participate and are now ten with two eleventh graders from her economic class. We were even more excited when she announced the project would be about the Cale Pain, the snack in front of our school. Most of us want to choose a social and economic major next year, making the project a lot more interesting. This project of team building made us grow closer to each other and taught us to know each other better. It has also helped us decide what to pick as a major next year.
We meet every Friday from 12:00 to 1:00.
During our first session, M. Faillefer exposed the details of the contest to us. We looked at the past projects that she supervised in previous years and she explained to us that it was better to choose a nearby business. The Cale Pain was the first choice she gave us and we were immediately absorbed by the idea.
Afterwards we decided to rely on a digital support and chose to create a website.
Over the Christmas vacation, some of us tried to understand how to create a site.
When we got back from the vacation, we learned that the principal agreed to buy us a domain name. The website’s name is Koutchii because the owners Johanna and Dorian want to change the name. Johanna is from New Caledonia and “koutchii” means welcome.
In the meantime, we spent an afternoon at the bakery to interview Dorian, the co-owner. We also made a survey for all high schoolers with the help of our economics teacher and out math teacher. We needed to ask question correctly and treat the data that we obtained. Our science teacher taught a lesson on balanced diets and our economic teacher made an association representative arrange an intervention on the same subject.
Dorian and a direct competitor were invited in a PFEG class with the two students that are not in 10th grade 3. It was very interesting because we concluded that both owners had very different strategies to promote their competitiveness.
We analyzed and then processed the results of the survey that we gave to Johanna and Dorian. 80% of the total revenue comes from students at the international school. These numbers will help them improve their business and more effectively target the expectation of students.
In April we already had finalized most of the requirements but still had to finish the website. We hope it will make you hungry and learn more about our experience.
A contender is a business that sells similar products and that wants (…) For the Cale Pain, all business around it selling comestible product is a contender. There are currently five stores surrounding the school, fast foods, cafes, restaurants,… The business has one main direct contender. Meetings often take place for them to discuss their products and their direction to please all clientele. Their dynamism is created thanks to their understanding towards price and new products. For exemple, they often discuss the price of a soda can where both enterprise have raised their price.
Meeting with Dorian, owner of the Cale Pain and one of his direct contender, Nordine, owner of “la boite à lunch”
We invited both to intervene in class, to make the class understand the lesson on the enterprise more deeply even though most of them are not part of the project. This intervention made the idea of competitively clearer in our minds. It is the way enterprises face competition by winning shares in a market. There are many more business in competition in front of the school.
Nordine’s path, now owner of “la boite à lunch
Nordine is the owner of a similar business. He is a former student of the international school.
He began his studies with an electronic formation, but became a boxing teacher then an employee in a restaurant and is now the proud owner of his own business. He is a tenant but if he were to become a proprietor, it would cost him around 180 000 euros (195 000 dollar). To attract clients, he puts forward products that are not found anywhere else on the street; it is called ‘non-price competitiveness’. The site of his enterprise is well located because it attracts many students around lunchtime and the district in which he is located brings many clients in the evening. Since they had no way of being of being known, they used word of mouth, an Internet site and flyers. The work conditions are good but they have to work a lot more than 35 hours a week.
Our Science Teacher, Ms Guitteny assisted us with our project and taught us a lesson about the importance of eating healthy. She also showed us the link between exercise and energy consumed by it.
By offering homemade products in their snacks, Johanna and Dorian show interest in our health. An average teen needs to consume a larger number of calories daily than an adult but also needs to eat according to the energy used by sports in order to have a proper health.
Therefore, a correct balance needs to be put in place between food and exercise. We were especially concerned by heart disease prevention. Atherosclerosis is defined by a mass accumulation of lipids on artery walls raising the risks of athermanous plaque building up.
This is way there is a large variety of salads in the Cale Pain, to limit these risks.
Our economic teacher also brought in a representative of the association “les pieds dans le plat” (feet in the plate) to inform us even more about our health.
the class with the representative of the association
According to the owners, 80% of the Cale Pain’s clients are students from our school. So we decided to learn more about this particular clientele.
There are around 2300 students in the school (including a middle school, a German school and the high school).
The first thing we decided to do was an online survey: https://sphinx-campus.com/d/s/eebfrc
We then mobilized a big part of the school to answer the survey. Our math teacher gave us a lesson on percentage and probabilities to make sure we knew how to read the results obtained on the site. Our economic teacher told us to choose four graphics each and make an interpretation of each.
- 98% of all students spend less than 20 euros by week on food commerces like the Cale Pain.
- 68% admit to spending between 5 to 10 euros by week in the Cale pain.
- More than half students spend less than 30 minutes in the bakery.
- The Cale Pain is not only a bakery but also a convivial place because some come to talk (81%), play, revise…
- 97% of all clentssay they are very satisfied of the welcoming feeling of the bakery.
- This does not necessarily mean they don’t go anywhere else because 73% say they also consume food by other nearby restaurants.The main reason for this is the product that the Cale Pain does not sell but are sold in other restaurants.
- 70% of students declare they appreciate festivities thrown by the bakery but half of which say there are no need for more.
- 68,2% say they keep in mind that they need to eat healthy.
- 77,9% say that they would be more encourage to buy more homemade products if those were signaled.
- 69% say they would be interested in knowing the nutritive information of products.
- Almost half of the students consider themselves usual clients in the bakery.
To conclude, we can say that the bakery has found the recipe of success among young students. They add quality, joviality and dynamism together.
Our Economics teacher than explained the concept of cross-tabulated. The website allows us to cross two numbers in order to answer our questions. We had to ask a few of them. For example:
Is the Cale Pain more appreciated by girls than boys?
-Yes, girls seem to answer more positively to the question: “Do you consider yourself a usual customer?”
Do boys and girls have the same allowance?
Yes, the percentage of girls receiving less than 20 euros each week is higher than the average. With our teacher, we talked in class about these results in link with our social chapter.
Do girls spend more on average, money at the Cale Pain?
Yes they do spend more money in the baker.
Do they enjoy pastries more than boys?
They enjoy them equally! We all enjoy sweets no matter our gender.
We asked our teacher if socialization had consequences on our taste. We learned that yes, studies have a tendency to answer positively even though our survey does not show these results.
This exercise was very interesting to make because we learned how to use the software “Sphinx” that our school gave us access to. We believe it will be useful in our TPE class next year.
The website is named Koutchii because both Dorian and Johanna wanted to rename their business. Johanna is from New Caledonia and explained to us that Koutchii meant welcome.
Our School, Victor Hugo, is a high school which brings together a german school, an association ‘english31’ with two classes by grade filled with bilingual students and an Abibac class with students planning on obtaining a german degree. In that spirit, we decided to translate the site in two languages: English and german. Within our group, we have four international students part of ‘english31’, and four other students who chose to learn german in 8th grade. In order to translate the website in English, we asked our English teacher, Ms Blakemore to reread our translations. For the german version, we decided to ask a german teacher, Ms Brugger to do the same.